A piece in the New York Times on how students are shopping for a college by visiting them through online video or customized DVDs first. Read the article here; it's rather funny. Though they are not mentioned by name, there are enough references to determine that the one school that takes a drubbing in the article is Beloit. I'm sure they're not crazy about that.
More generally, this relates back to the realization that the look and feel of a university's website is very important to students looking at colleges. This explains the ongoing revision and refinement of our own campus pages--an aesthetic arms race.
P.S. I received an email from the NYT journalist who wrote the piece: "How did you know we're headed to Tacoma next? Seriously, thanks for advancing the discussion. Is there any topic that's on more minds these days than the college selection and application process?"
