The application was automatically put in the 'maybe/back-ups' folder because it was simply not clear - we couldn't find the person's overall GPA, nowhere did it just explicitly state whether the person had earned a BA and finished school, and the cv listed research, but not clearly what the context of that research was: A class paper? A conference? Paid research? The application did not get further consideration.
So, a few thoughts that may be worth passing along -
- The shorter, the better. Don't necessarily list everything, just highlight a few/the best.
- Be clear and use the visual layout to your advantage (in terms of placing GPA, BA, year, etc)
- Have people peer-edit it... but be careful, because another applicant actually sent in her cover letter with track changes. oops.