"...Seven young designers from around the country were chosen to compete in a real-time design competition, taking on a series of assignments and risking elimination in the manner of "Project Runway" and any number of other television reality shows....
The last of the three challenges was the most serious: propose a strategy to raise the turnout of voters between 18 and 24. With less than 24 hours to work, each of the finalists came up with a provocative response. But it was Nichelle Narcisi's all-text solution that caught the enthusiasm of the visually-biased 2000-plus audience, gaining her the only standing ovation of the entire three-day conference."
The article has an interesting discussion both about the logic behind the design and content, with some interesting observations on what does and doesn't motivate 18-24 year olds.
