From the New York Times. An interesting piece not just about the startup, but how a college graduate used the alumni network to find an investor:
Now Goldman goes to work every day on Park Avenue, in an office with an interior window through which he can keep tabs on his 25 employees, nearly all of them even younger than he. This month his Web site, called Unigo.com — a free, gigantic, student-generated guide to North American colleges for prospective applicants and their families — went live for the benefit of tens of thousands of trepidatious high-school students as they try to figure out where and how to go to college. Not coincidentally, it also aims to siphon away a few million dollars from the slow-adapting publishers of those elephantine college guidebooks that have been a staple of the high-school experience for decades. A lot of the classic narratives about a young man’s coming of age may seem fatally old-fashioned in the new century, but apparently, Horatio Alger still lives.
